When it comes to making data-driven decisions at speed and at scale, marketers are faced with increasing complexity. With pressure to demonstrate ROI, metrics such as last touch attribution fall short of giving marketers the full picture they need to plan and optimize campaigns effectively.
Join us for a one-hour session where we’ll discuss how marketers can make better decisions with Multichannel Marketing Attribution, powered by machine learning.
We’ll cover:
- The fundamentals of Multichannel Marketing Attribution and its value
- How you can use machine learning to drive your Multichannel Marketing Attribution initiatives
- What you need to get started with Multichannel Marketing Attribution
Speakers
Jesse Wu
Alex Kosheliev