Propensity to Buy for Financial Services Customers

How it Works

Our Propensity to Buy solution leverages targeted marketing data from financial institutions, including credit unions and credit reporting agencies, to increase your marketing return on investment, by identifying consumers most likely to purchase financial products and services.

With this solution, institutions such as banks or credit unions can stack-rank their consumers with a propensity to buy score for each product in their portfolio based on their data profile and past behaviors. Machine learning models pick up patterns from the data and accurately predict future consumer behavior, superseding traditional analytics for population segmentation and filtering.

Evolutio’s data science team develops and deploys propensity to buy models for each product line identified. Leveraging Snowflake into the production workflow enables seamless scheduling and monitoring daily batch predictions through DataRobot, with the prediction results written into Snowflake automatically. For institutions that use other database technologies, Evolutio provides services for different database integrations into DataRobot, for more information see supported databases.

The predicted propensity to buy scores are also delivered to the financial institution’s customer relationship management (CRM) system, with prediction explanations that enable sales teams to prioritize offerings and deliver relevant suggestions to their customers.

Evolutio’s team has worked extensively to maximize value for financial institutions by building an industry suite of models including customer lifetime value, know-your-customer (KYC), and client retention models. These models enable banks, credit unions, and credit agencies to attract, engage, and retain their customers. Additionally, our deep experience partnering with credit agencies amplifies our ability to derive value from data assets.

Key Deliverables

• Complimentary AI Strategy Session to validate data availability and business value of the Use Case
• Expertise in data engineering to extract and combine data from diverse client data sources
• Seamless migration, data pipeline creation, and production deployment
• Optimization of database technology and DataRobot integration capabilities
• Clear analytics insights and actionable guidance on targeted marketing, client satisfaction, and retention
• Results delivered seamlessly into existing technology platforms

About the Partner

Evolutio specializes in helping organizations address the operational challenges of building and scaling complex enterprise applications. The professional service team deploys and optimizes proven technologies to increase revenue, enhance brand loyalty, and provide a premium digital experience.

With extensive industry experience in custom development, data engineering, analytics, machine learning, and MLOps, Evolutio offers proven enterprise project management experience, as well as technical certifications with DataRobot, AWS, GCP, Azure, Snowflake, SAP, Cisco.

Evolutio Data Science services are tailored to accelerate clients’ AI maturity, from first machine learning use case to the implementation of an enterprise AI Center of Excellence. Their expert team supports the full AI lifecycle, including enterprise ML experimentation, deployment and custom application development. Client success stories include Propensity to Buy, Supply Chain Time Series Forecasting, Visual AI, GenAI Solutions, NLP, Employee and Client Retention, and Edge Compute Industrial ML Applications, etc.

Solution Diagram

Success Story