Author Belén Sánchez Hidalgo
Senior Data Scientist, Team Lead and WaiCAMP Lead, DataRobot
Belén works on accelerating AI adoption in enterprises in the United States and in Latin America. She has contributed to the design and development of AI solutions in the retail, education, and healthcare industries. She is a leader of WaiCAMP by DataRobot University, an initiative that contributes to the reduction of the AI Industry gender gap in Latin America through pragmatic education on AI. She was also part of the AI for Good: Powered by DataRobot program, which partners with non-profit organizations to use data to create sustainable and lasting impacts.
Posts by Belén Sánchez Hidalgo
By leveraging AI to target the right prospects with personalized promotions based on each customer’s unique attributes and purchase history, businesses can streamline customer segmentation and maximize conversions.