What Will Influence the Influencers?

Nobody knows more about influencer marketing than Ricky Ray Butler, the CEO of Branded Entertainment Networking. In this conversation, we explore the reality of ad exhaustion and discuss AI’s role in helping to navigate the influencer marketing space.

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Ricky Ray Butler

CEO, BEN Group

Ricky Ray Butler is a 15-year digital entertainment veteran who has been at the forefront of reimagining the entertainment and advertising landscape in a world of ever-growing digital content. He founded Plaid Social Labs in 2009 which was later acquired by BEN. Today BEN is leading the way in connecting brands to the right audiences in non-ad supported media across social, streaming and traditional platforms. With the recent acquisition of TubeBuddy, BEN has expanded that mission to help the 6M+ influencers and creators on the platform to be more data-driven and help them achieve their content creating goals.

We ended up spending $1,500 on an influencer and making $40,000. It was amazing! We thought we had cracked this nut. We would go to agencies and big brands and get laughed out of rooms. This content is too raw, too organic.
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Screen Shot 2021 04 09 at 3.45.06 AM

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Screen Shot 2021 04 09 at 3.48.02 AM
In the future, you could imagine this being used in a horror movie, where if you aren’t scared now you’re going to be.

To be honest, when we talk about our bot detection, we position it as a terminator war between us and all of the bots out there. The bots continue to act more human.
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Screen Shot 2021 04 09 at 3.48.37 AM

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