Relentless in Understanding Their Customers to Drive Better Experiences
Brad has helped push DataRobot into the hands of more data scientists that wouldn’t be doing machine learning before, but now they can actually “deploy models, and deploy them smartly. It’s been a game-changer for us.” For example, 96% of all of Krogers transactions are made by people that are part of the loyalty program. One aspect that Brad works on is using the information that the loyalty program provides, leveraging AI to find patterns in the transactions, and then taking better actions, such as personalized coupons.
DataRobot’s platform makes my work exciting, my job fun, and the results more accurate and timely – it’s almost like magic!
I think we need to take it upon ourselves in the industry to build the predictive models that understand what the needs and wants of our customers are, and go through the whole curation process, become their concierge.
At LendingTree, we recognize that data is at the core of our business strategy to deliver an exceptional, personalized customer experience. DataRobot transforms the economics of extracting value from this resource.
We know part of the science and the heavy lifting are intrinsic to the DataRobot technology. Prior to working with DataRobot, the modeling process was more hands-on. Now, the platform has optimized and automated many of the steps, while still leaving us in full control. Without DataRobot, we would need to add two full-time staffers to replace what DataRobot delivers.