Marketing organizations have used data to better understand and reach customers for years. Now, AI and machine learning have the potential to greatly improve data-driven insights over traditional business intelligence. Using DataRobot’s AutoML, marketers can get more accurate insights faster and while lowering costs, resulting in increased engagement and sales. That’s the power of AI and machine learning for marketing.
Join us for an informative webinar exploring how One Prediction, a cloud solution for marketing personalization, is using DataRobot to apply AI to content recommendations and response predictions on web, email, and social media. See how One Prediction has used AI to help their client, Danish Radio Concert Hall, generate increased customer engagement and attendance at over 400 concerts and events per year.
In this webinar you will learn to:
- Understand the importance of using AI versus conventional rule-based segmentation and communication.
- See how to create a continuously evolving cognitive profile based on an individual's true preferences, using AI and machine learning.
- Create different models to predict consumer responses in order to make better business decisions and improve results.
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