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On-Demand Webinar

How AI and ML is Revolutionizing Marketing Personalization

Marketing organizations have used data to better understand and reach customers for years. Now, AI and machine learning have the potential to greatly improve data-driven insights over traditional business intelligence. Using DataRobot’s AutoML, marketers can get more accurate insights faster and while lowering costs, resulting in increased engagement and sales. That’s the power of AI and machine learning for marketing.

Join us for an informative webinar exploring how One Prediction, a cloud solution for marketing personalization, is using DataRobot to apply AI to content recommendations and response predictions on web, email, and social media. See how One Prediction has used AI to help their client, Danish Radio Concert Hall, generate increased customer engagement and attendance at over 400 concerts and events per year.

In this webinar you will learn to:

  • Understand the importance of using AI versus conventional rule-based segmentation and communication.
  • See how to create a continuously evolving cognitive profile based on an individual's true preferences, using AI and machine learning.
  • Create different models to predict consumer responses in order to make better business decisions and improve results.

Speakers

Nikolai Utzon-Meiland
Nikolai Utzon-Meiland

AI Ecosystem Lead, DataRobot

Olivier Poivey
Olivier Poivey

Co-founder & CEO, One Prediction

Kim Gregersen
Kim Gregersen

Co-founder & CPO, One Prediction

DataRobot is an indispensable partner helping us maintain our reputation both internally and externally by deploying, monitoring, and governing generative AI responsibly and effectively.
Tom Thomas
Tom Thomas

VP of Data Strategy, Business Intelligence, & Analytics, FordDirect

The generative AI space is changing so fast but the flexibility, speed, and interoperability of DataRobot is helping us stay on the cutting edge. And, DataRobot’s team of GenAI experts have been true partners on our journey, helping us navigate the real concerns to apply generative AI in meaningful and safe ways.
Rosalia Tungaraza
Rosalia Tungaraza

Ph.D, AVP, Artificial Intelligence, Baptist Health South Florida

DataRobot provides us with innovative ways to test new ideas. Given a problem and a dataset, DataRobot allows us to generate multiple prototypes 20% faster. And the process facilitates the learning evolution of our data scientists.
Diego J. Bodas
Diego J. Bodas

Director of Advanced Analytics, MAPFRE ESPAÑA

The value of having a single platform that pulls all the components together can’t be underestimated. Then there’s the combination of the technology and the collaborative DataRobot team. If either one of those wasn’t there, I would have looked elsewhere.
Craig Civil
Craig Civil

Director of Data Science & AI, BSI

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