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On-Demand Webinar

How AI and ML is Revolutionizing Marketing Personalization

Marketing organizations have used data to better understand and reach customers for years. Now, AI and machine learning have the potential to greatly improve data-driven insights over traditional business intelligence. Using DataRobot’s AutoML, marketers can get more accurate insights faster and while lowering costs, resulting in increased engagement and sales. That’s the power of AI and machine learning for marketing.

Join us for an informative webinar exploring how One Prediction, a cloud solution for marketing personalization, is using DataRobot to apply AI to content recommendations and response predictions on web, email, and social media. See how One Prediction has used AI to help their client, Danish Radio Concert Hall, generate increased customer engagement and attendance at over 400 concerts and events per year.

In this webinar you will learn to:

  • Understand the importance of using AI versus conventional rule-based segmentation and communication.
  • See how to create a continuously evolving cognitive profile based on an individual's true preferences, using AI and machine learning.
  • Create different models to predict consumer responses in order to make better business decisions and improve results.

Speakers

Nikolai Utzon-Meiland
Nikolai Utzon-Meiland

AI Ecosystem Lead, DataRobot

Olivier Poivey
Olivier Poivey

Co-founder & CEO, One Prediction

Kim Gregersen
Kim Gregersen

Co-founder & CPO, One Prediction

  • DataRobot's platform makes my work exciting, my job fun, and the results more accurate and timely – it's almost like magic!
    Omair Tariq
    Omair Tariq

    Data Analyst, Symphony Post Acute Network

  • I think we need to take it upon ourselves in the industry to build the predictive models that understand what the needs and wants of our customers are, and go through the whole curation process, become their concierge.
    Oliver Rees
    Oliver Rees

    General Manager – Torque Data at Virgin Australia

  • At LendingTree, we recognize that data is at the core of our business strategy to deliver an exceptional, personalized customer experience. DataRobot transforms the economics of extracting value from this resource.
    Akshay Tandon
    Akshay Tandon

    VP of Strategy Analytics, LendingTree

  • We know part of the science and the heavy lifting are intrinsic to the DataRobot technology. Prior to working with DataRobot, the modeling process was more hands-on. Now, the platform has optimized and automated many of the steps, while still leaving us in full control. Without DataRobot, we would need to add two full-time staffers to replace what DataRobot delivers.
    Evariant