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Product Personalization

Marketing Marketing / Sales Improve Customer Experience Increase Revenue

Target and personalize content and product recommendations, resulting in increased customer engagement, brand value, and sales.

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Problem/Pain

Consumers increasingly expect (even demand) individualized brand experiences. Businesses need to provide highly personalized product and service offerings – but it is not practical or scaleable for human teams to understand and adapt to the individual preferences of millions of customers.

Solution

Modern machine learning algorithms accurately discover the preferences and purchasing behaviors of individual consumers. This knowledge enables businesses to target and personalize content and product recommendations, resulting in increased customer engagement, brand value, and sales.

Why DataRobot

Individualization requires complex models that are adept at capturing the complexity of human behaviors and preferences. DataRobot chooses the most accurate model that works best for your data from hundreds the most powerful open-source algorithms.

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Explore More Marketing Use Cases

Marketing departments and organizations are using machine learning and AI to determine the effectiveness of their marketing activities and operations, accurately target customers, move them further down the funnel toward purchase, and improve customer relationships. AI allows marketers in every industry to accurately determine and improve ROI, resulting in tangible bottom-line value.

Marketing Use Cases

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