Consumers increasingly expect (even demand) individualized brand experiences. Businesses need to provide highly personalized product and service offerings – but it is not practical or scaleable for human teams to understand and adapt to the individual preferences of millions of customers.
Modern machine learning algorithms accurately discover the preferences and purchasing behaviors of individual consumers. This knowledge enables businesses to target and personalize content and product recommendations, resulting in increased customer engagement, brand value, and sales.
Individualization requires complex models that are adept at capturing the complexity of human behaviors and preferences. DataRobot chooses the most accurate model that works best for your data from hundreds the most powerful open-source algorithms.