Sending multiple or irrelevant product offers to a customer can cause them to think negatively about your company. Additionally, research shows that providing more choices can lower a customer’s satisfaction and make them less likely to purchase. Marketers need a way to determine when and how to contact customers so that they avoid spamming and improve product offerings.
Machine learning algorithms determine the right product to recommend to each customer based on past purchase behavior, resulting in better ROI, increased customer satisfaction, higher brand value, and more sales.
Next best offer models need to capture a lot of data, making them complex and time-consuming to build. With the DataRobot AI Platform, next best offer models can be built with one click.
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Marketing departments and organizations are using machine learning and AI to determine the effectiveness of their marketing activities and operations, accurately target customers, move them further down the funnel toward purchase, and improve customer relationships. AI allows marketers in every industry to accurately determine and improve ROI, resulting in tangible bottom-line value.