Next Best Offer
Determine the next product to pitch to existing customers that will have the biggest impact on sales and deepen the customer relationship.
Machine learning algorithms determine the right product to recommend to each customer based on past purchase behavior, resulting in better ROI, increased customer satisfaction, higher brand value, and more sales.
Next best offer models need to capture a lot of data, making them complex and time-consuming to build. With DataRobot’s automated machine learning platform, next best offer models can be built with one click.
"“Data-driven marketing communications result in subscribers receiving fewer, better-targeted emails which strengthen relationships between DR Koncerthuset and its subscribers.”"
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