Next Best Action
Determine the message and medium that will resonate best with individual sales prospects, resulting in improved closing rates, increased engagement, and smoother buyer’s journeys.
Modern machine learning algorithms discover the patterns in your customers’ buyers’ journeys that lead to sales, allowing you to determine the marketing touchpoint that will most effectively move each customer toward the decision to purchase. Additionally, you can determine which customers actually want to receive your content, resulting in improved customer relations and marketing ROI.
Next best action models can be complex and time-consuming to build, but with DataRobot you can predict the most appropriate touchpoint for each customer, focusing your marketing efforts and optimizing your revenue and profit with just one click.
"“Data-driven marketing communications result in subscribers receiving fewer, better-targeted emails which strengthen relationships between DR Koncerthuset and its subscribers.”"
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