Multichannel Marketing Attribution
Link each marketing activity to the corresponding effect on sales to accurately measure marketing ROI and optimize advertising spend.
Modern machine learning algorithms objectively determine how each touchpoint contributes to sales, allowing you to accurately calculate its ROI. By re-allocating advertising spend to the touchpoints with the highest ROI, you will increase sales while simultaneously reducing costs.
Developing models capable of combining the complexities of human behavior and the need to allow for delays between advertising activities and subsequent purchases is a monumental task. The DataRobot automated machine learning platform finds the most accurate models for this complex problem with just one click.
"Adopting machine learning technologies helps organizations "avoid falling into the trap of doing nothing and not embracing the new technologies available."
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