Machine Learning in Marketing

Marketing departments and organizations are using machine learning to determine the effectiveness of their marketing activities and operations, accurately target customers, move them further down the funnel toward purchase, and improve customer relationships. Machine learning allows marketers in every industry to accurately determine and improve ROI, resulting in tangible bottom-line value.

Use cases in Marketing

Customer Churn

Understand the factors that lead to customer churn and predict which customers are likely to defect so you can take preventative action.

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Direct Marketing

To maximize ROI, it's important to boost marketing response rates and minimize misdirected communication. The most up-to-date modeling algorithms return the best results, but the data science expertise required to implement them can be daunting.

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Finding Duplicate Customer Records in Your Database

Make sure your database adheres to best practices.

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Google AdWords Bidding

Determine the optimal price to bid on each Google AdWord to achieve your target ROI.

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Loyalty Program Usage

Personalize redemption recommendations in loyalty schemes, resulting in increased consumer usage and engagement.

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Multichannel Marketing Attribution

Accurately determine which of your marketing activities are having the biggest effect on sales.

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Next Best Action

Understand which marketing activities are most likely to move each individual customer closer to purchase.

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Next Best Offer

Recommend the right product to the right person at the right time.

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Product Personalization

Target and personalize content and product recommendations, resulting in increased customer engagement, brand value, and sales.

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