Use cases in Marketing
Customer Churn
Understand the factors that lead to customer churn and predict which customers are likely to defect so you can take preventative action.
See the use caseDirect Marketing
To maximize ROI, it's important to boost marketing response rates and minimize misdirected communication. The most up-to-date modeling algorithms return the best results, but the data science expertise required to implement them can be daunting.
See the use caseFinding Duplicate Customer Records in Your Database
Make sure your database adheres to best practices.
See the use caseGoogle AdWords Bidding
Determine the optimal price to bid on each Google AdWord to achieve your target ROI.
See the use caseLoyalty Program Usage
Personalize redemption recommendations in loyalty schemes, resulting in increased consumer usage and engagement.
See the use caseMultichannel Marketing Attribution
Accurately determine which of your marketing activities are having the biggest effect on sales.
See the use caseNext Best Action
Understand which marketing activities are most likely to move each individual customer closer to purchase.
See the use caseNext Best Offer
Recommend the right product to the right person at the right time.
See the use caseProduct Personalization
Target and personalize content and product recommendations, resulting in increased customer engagement, brand value, and sales.
See the use case