- B
- Blockchain
- C
- Customer Churn
- Counterterrorism
- Cybersecurity in the Public Sector
- Credit Card Fraudulent Transactions
- Credit Default Rates
- Conversion Modeling
- Claim Payment Automation Modeling
- Claim Development Modeling
- D
- Drug Delivery Optimization
- Disease Propensity
- Digital Wealth Management
- Direct Marketing
- E
- Estimating Sepsis Risk
- F
- Finding Duplicate Customer Records in Your Database
- Fraud detection
- Finding New Oil and Gas Sources
- Fraudulent Claim Modeling
- G
- Google AdWords Bidding
- H
- Hospital Readmission Risk
- I
- Inventory Forecasting
- Insider Threat in Public Sector
- Insurance Pricing
- L
- Loyalty Program Usage
- Life Insurance Underwriting
- M
- Multichannel Marketing Attribution
- Modeling ICU Occupancy
- N
- Next Best Offer
- Next Best Action
- P
- Product Personalization
- Q
- Quality Assurance
- S
- Supply Chain Management
- View global site search results
Machine Learning in Marketing
Marketing departments and organizations are using machine learning to determine the effectiveness of their marketing activities and operations, accurately target customers, move them further down the funnel toward purchase, and improve customer relationships. Machine learning allows marketers in every industry to accurately determine and improve ROI, resulting in tangible bottom-line value.