Customer Prospect Predictive Analytics | Machine Learning In Marketing

Industry

All industries

Why DataRobot

Make your marketing campaigns more effective and targeted with automated machine learning. No data science expertise required.

Highlights

Understand your target audience for each campaign by visualizing business rules
Build highly accurate predictive models without data science expertise
Go from concept to production in minutes

Challenge

Marketing to prospects (direct mail, telemarketing and email) is expensive. Targeting incorrectly can hurt your brand, leaving prospects feeling spammed. Traditional techniques are not very sophisticated, resulting in low response rates which in turn leads to high cost-per-lead/acquisition numbers.

Solution

Modern machine learning algorithms can substantially increase accuracy for determining which prospects should and should not receive your marketing material, yielding higher ROI. To drive down your cost-per-lead/acquisition numbers, use DataRobot's automated machine learning techniques to bring more sophistication to your marketing. By communicating with only those with a high likelihood to respond (those who actually want to receive the material) you are maintaining a favorable image of your company and saving money.