Use cases by industry

Google AdWords Bidding

Determine the optimal price to bid on each Google AdWord to achieve your target ROI.

Open use case

Product Personalization

Target and personalize content and product recommendations, resulting in increased customer engagement, brand value, and sales.

Open use case

Finding Duplicate Customer Records in Your Database

Make sure your database adheres to best practices.

Open use case

Loyalty Program Usage

Personalize redemption recommendations in loyalty schemes, resulting in increased consumer usage and engagement.

Open use case

Next Best Offer

Recommend the right product to the right person at the right time.

Open use case

Multichannel Marketing Attribution

Accurately determine which of your marketing activities are having the biggest effect on sales.

Open use case

Customer Churn

Understand the factors that lead to customer churn and predict which customers are likely to defect so you can take preventative action.

Open use case

Next Best Action

Understand which marketing activities are most likely to move each individual customer closer to purchase.

Open use case

Blockchain

As a relatively new financial system, blockchain is particularly vulnerable to security threats. Build and deploy machine learning algorithms that can detect anomalous behavior anywhere along the chain.

Open use case

Digital Wealth Management

Open use case

Counterterrorism

Predicting and preventing terrorist attacks is a chief concern for intelligence and agencies, and predictive modeling based on historical data may help prevent them in the future.

Open use case

Fraud detection

Almost every government agency serving the nation's citizens suffers from fraud, costing approximately $80 billion a year. Data analysis and predictive modeling can combat this issue in minutes, not months.

Open use case

Insider threat

Threats can come from all sides, not just externally but from inside government agencies as well. These agencies need to proactively block any potential misuse, using machine learning to identify exploitation of inside information.

Open use case

Cybersecurity

Cybersecurity is emerging as one of the greatest threats of the future, and federal agencies are particularly vulnerable. Build, deploy and refresh models to predict incoming threats in real-time.

Open use case

Drug Delivery Optimization

To increase product adoption, pharmaceutical firms ship millions of drug samples to doctors and hospitals. The orders can be consolidated when the same location requests two or more drug samples. DataRobot can predict which drug samples should wait for consolidation, reducing the overall cost of delivery.

Open use case

Life Insurance Underwriting for Impaired Life Customers

Typically, unless a reinsurance company covers the risk, direct insurance companies do not underwrite life insurance for individuals who have suffered a serious disease and are in a situation of “impaired life." A reinsurance company wants to predict which customers have positive health prospects and are insurable.

Open use case

Disease Propensity

Outreach to patients without analytics is like trying to tie your shoes in the dark. Unfortunately, waiting until they seek care results in higher costs, and potentially poorer outcomes, for everyone.

Open use case

Modeling ICU Occupancy

Forecasting ICU occupancy means being prepared for incoming patients and not staffing empty beds.

Open use case

Estimating Sepsis Risk

Sepsis is a serious condition that often occurs suddenly and with life-threatening impact. Identifying patients most at risk for developing sepsis may mean the difference between life and death.

Open use case

Hospital Readmission Risk

Proactively identifying hospital readmittance means increasing quality of care, decreasing costs, and improving the lives of patients.

Open use case

Finding New Oil and Gas Sources

In the Oil & Gas Industry, upstream companies continually search for potential new oil and gas fields, both underground and underwater. Drilling exploratory wells is a significant investment, and you must be able to predict which locations will produce the most profit at the lowest cost.

Open use case

Insurance Pricing

To be profitable in the insurance industry, you must avoid being adversely selected against. To avoid this and maintain your underwriting margins requires highly accurate predictive models.

Open use case

Credit Card Fraudulent Transactions

The cost of credit card fraud is billions of dollars per year. By accurately predicting which transactions are likely fraudulent, banks can significantly reduce these illegal transactions while providing card holders an excellent customer experience.

Open use case

Fraudulent Claim Modeling

The cost of fraudulent insurance claims is in the billions. Accurately predicting claims legitimacy significantly reduces fraudulent payouts and leaves the insured with a positive customer experience.

Open use case

Direct Marketing

To maximize ROI, it's important to boost marketing response rates and minimize misdirected communication. The most up-to-date modeling algorithms return the best results, but the data science expertise required to implement them can be daunting.

Open use case

Credit Default Rates

Individuals or businesses often need loans. Making accurate judgments on the likelihood of default is the difference between a successful and unsuccessful loan portfolio.

Open use case

Conversion Modeling

The ability to predict which segments are most likely to convert from a quote to a policy allows insurance companies to optimize their pricing algorithm and their marketing spending, leading to data-driven objective business decisions.

Open use case

Claim Payment Automation Modeling

Time is money, for your business and for your customers. Use DataRobot to model when autopaying claims is the best option. Shortening the claim cycle drives costs down and customer satisfaction up.

Open use case

Claim Development Modeling

Out with the old, in with the new....newer machine learning algorithms are allowing insurance companies to build more robust mechanisms for predicting, once a claim occurs, how much it will ultimately cost.

Open use case
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