Customer acquisition is a complex process where more marketing does not always translate to more customers. Even when companies offer incentives such as coupons to boost sales, they need to target the right prospects with the value propositions that resonate with them most to maximize conversions. While traditional marketing segments customers into distinct groups based on their shared characteristics, these segments often overlook the individual and unique desires of every single customer. Take a tour of the DataRobot AI Cloud platform to see how you can maximize the return on investment for customer and prospect promotions by predicting likely acceptance rates.
