ZDNet: How Machine Learning is Helping Virgin Boost Its Frequent Flyer Business
Using DataRobot’s automated machine learning service, Virgin Australia has been able to cut down the time it takes to build predictive models by up to 90 percent, while boosting accuracy by up to 15 percent.
Companies that are able to adapt to a world where innovation is increasingly driven by machine learning, or artificial intelligence more broadly, are the ones that will come out the other end of the tunnel and thrive, according to Oliver Rees, GM of Torque Data at Virgin Australia.
While not new to machine learning, Virgin Australia has been seeking better methods of developing, applying, and assessing machine learning algorithms, recently turning to Massachusetts-based company DataRobot, which operates on the belief that automated machine learning will not only increase productivity for data scientists, but also open up the world of data science.
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