Empowering Kroger/84.51’s Data Scientists with DataRobot
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Challenge
84.51’s goal is to create more personalized and valuable experiences for shoppers across the path to purchase, from initial awareness to activation, retention, and beyond.
Solution
84.51 uses DataRobot to empower their data scientists and leans on DataRobot to enable better production, deployment, and interpretation of data science models.
Result
The impact of data science and enterprise AI technology from DataRobot has been significant in understanding data patterns to improve the personalized shopping experience for all Kroger customers.
