Empowering Kroger/84.51’s Data Scientists with DataRobot

84.51’s goal is to create more personalized and valuable experiences for shoppers across the path to purchase, from initial awareness to activation, retention, and beyond.

84.51 uses DataRobot to empower their data scientists and leans on DataRobot to enable better production, deployment, and interpretation of data science models.

The impact of data science and enterprise AI technology from DataRobot has been significant in understanding data patterns to improve the personalized shopping experience for all Kroger customers.