Multichannel Marketing Attribution with Automated Machine Learning

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DataRobot Enabling the AI Driven Enterprise Multichannel Marketing Attribution with Automated Machine Learning Webinar Resource card v2.0

Companies are spending more than ever on marketing. According to the Harvard Business Review, it is estimated that global spending on media is expected to reach $2.1 trillion by 2019. But is all that money effective in producing improved ROI? Without knowing which channels are driving sales, or more specifically, which individual marketing activities are working, marketing spending is a black box.

 

On this webinar, Data Scientist Colin Priest of DataRobot explains the importance of multichannel, multi-touch attribution to accurately measure the success of your marketing efforts – and how automated machine learning offers the shortest path to success.

DataRobot Enabling the AI Driven Enterprise Multichannel Marketing Attribution with Automated Machine Learning Webinar Resource card v2.0

You'll discover:

  • The need for accurate, multichannel attribution in the age of multiple touch points
  • How proper attribution solves common marketing inefficiencies
  • How machine learning provides a way to map the consumer’s path to purchase
  • How DataRobot allows you to create sophisticated marketing attribution models

Speakers

What is DataRobot Q&AI?

DataRobot's Q&AI: A Leadership Series is your chance to hear directly from AI Leaders and DataRobot power users across all industries! Ask the questions you've always wanted answers to and start your own journey to becoming a true AI Leader.