The Empowered Consumer

White paper/ebook
The Empowered Consumer ResourceCard

Across the retail sector, organizations are facing a new challenge in the form of the empowered consumer. Armed with a world of information at their fingertips, consumers are looking for information that is tailored to them about what to buy, where to buy it, and where the best deals are.

When it comes to working with the empowered consumer, AI has the power to help your business thrive by leveraging your own data to better understand your customers. Read our ebook, The Empowered Consumer, to learn more about how AI can help you connect with your customers with strategies such as:

The Empowered Consumer ResourceCard
  • Hyper-personalization by targeting ads to the needs of the individual consumer
  • Predicting the next CRM state, which can inform the strategy of future marketing communications
  • Predicting the next order based on prior purchase history
  • Targeted product promotion so that consumers receive ads that are relevant to them

This ebook takes an in-depth look at the real challenges facing the retail sector and how AI can be a game changer in meeting those challenges.

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    Omair Tariq

    Data Analyst, Symphony Post Acute Network

  • I think we need to take it upon ourselves in the industry to build the predictive models that understand what the needs and wants of our customers are, and go through the whole curation process, become their concierge.
    Oliver Rees

    General Manager – Torque Data at Virgin Australia

  • At LendingTree, we recognize that data is at the core of our business strategy to deliver an exceptional, personalized customer experience. DataRobot transforms the economics of extracting value from this resource.
    Akshay Tandon
    Akshay Tandon

    VP of Strategy Analytics, LendingTree

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    Deena Narayanaswamy
    Deena Narayanaswamy

    Head of Data Insights, Avant

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    Evariant