This new report from DataRobot explains the importance of multichannel, multi-touch attribution to accurately measure the success of your marketing efforts — and how automated machine learning provides the shortest path to success.
- The need for accurate, multichannel attribution in the age of multiple touchpoints
- How proper attribution solves common marketing inefficiencies
- How machine learning provides a way to map the consumer's path to purchase
- How DataRobot allows you to create sophisticated marketing attribution models that quantify the effectiveness of different kinds of marketing activities and different combinations of marketing touchpoints