Marketing hero

Marketing

Artificial intelligence (AI) is transforming marketing, but for most marketers, getting actionable insights through “AI marketing” seems impossible without an army of software engineers. We have a solution: The DataRobot enterprise AI platform.

Discover how marketers are using enterprise AI for more intelligent marketing campaigns.

Our software turns massive amounts of customer and digital advertising data into predictions that increase sales, optimize advertising ROI, increase customer satisfaction, and make your marketing programs more effective.

Marketing use cases

Desenvolvido para o Marketeiro de Hoje

A velocidade dos negócios acelerou tanto que os marketeiros não podem mais contar com os métodos tradicionais de atração, influência e retenção de consumidores. Para entender e agir com proatividade para atingir consumidores novos e existentes, o marketeiro de hoje precisa abraçar a inteligência artificial (IA) para automatizar e acelerar todos os aspectos de seus esforços de marketing.

  • Precisão

    Grouping similar customers for marketing purposes – or “Cluster Analysis” – used to be a best marketing practice. But time have changed and today’s consumers expect to be treated as individuals, not part of a group. Clustering decreases targeting efficiency, which equates to less sophisticated marketing, fewer sales, and higher costs. Modern machine learning marketing techniques accurately predict complex human behavior on an individual level.

  • Tempo de Chegada ao Mercado

    Human behavior is complex and constantly changing. To keep your marketing strategy up-to-date, your predictive models need to continuously evolve in order to keep up with the latest trends. Historically, teams of data scientists manually built these models over weeks or months, eating into ROI and compromising timelines. With DataRobot, models can be created in a fraction of the time and updated as conditions change to remain relevant.

  • Escala para Crescimento

    50 years ago, people shopped locally and shopkeepers knew every customer. But modern businesses have thousands or even millions of customers. No single human, or even a team, can keep track of that many people. With DataRobot, marketers can finally process the huge amount of data that accompanies an ever-expanding consumer base faster than a team of data scientists could ever hope to.

  • Transparência

    It’s not enough to know that your model selected a customer to include in your next marketing campaign. You need to know precisely why it did so, and have trust in the accuracy and accessibility of your data—knowing that this was the right call. Once you understand the reasons, you can align the message with each individual customer optimize the effectiveness of your marketing campaign. DataRobot doesn’t just build accurate models – it explains how they work.

DataRobot Ajuda os Marketeiros Com:

  • Propaganda
    As empresas gastam bilhões de dólares por ano em propaganda, mas esse dinheiro é bem aplicado? Com a DataRobot, os marketeiros vinculam vendas às atividades de propaganda, otimizando os anúncios para trazer mais leads por menos dinheiro investido.
  • Prospecção
    Identificar e engajar leads de alta qualidade é crítico para o sucesso, mas a maior parte das empresas usa o jogo de adivinhação para fazer a prospecção. Usar o DataRobot para prever qual conteúdo se encaixa com qual tipo de cliente em potencial aumenta as taxas de fechamento de vendas usando dados que as empresas já possuem.
  • Relações com Clientes
    Custa menos vender mais para um cliente existente do que trazer um novo cliente. O DataRobot permite que você otimize quais mensagens você irá usar para se conectar com clientes e quais produtos você irá sugerir, levando a mais vendas.
  • Programas de Fidelidade
    More and more businesses are using loyalty reward programs to engage with customers. Using DataRobot to predict which offers and program elements will increase loyalty program usage results in higher customer engagement.
  • Satisfação do Consumidor
    Satisfied customers recommend your company to their network, while dissatisfied customers leave. Predicting net promoter scores and customer churn is easy with DataRobot: as machine learning and marketing automation provide actionable insights on the key drivers of customer satisfaction.
  • Concorrentes
    Em um ambiente que está mais competitivo do que nunca, as empresas precisam mensurar seu posicionamento competitivo. Com o DataRobot, analisar preços e ofertas dos competidores permite que você precificar seus produtos para ter sucesso com sua base de clientes.

A Evariant entrega um conjunto de soluções inovadoras de CRM que ajudam os sistemas da área de saúde a identificar e executar as iniciativas de crescimento estratégico mais importantes, incluindo engajamento dos pacientes, alinhamento dos médicos, e um marketing otimizado e inovador.

Nick Bequary

SVP, Business Development, Evariant

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