DataRobot’s “AI and the Power of Perception Report” reveals the AI/ML opportunity and growth trajectory for business use will be influenced by consumer trust of AI
July 19, 2022 — BOSTON — More Intelligent Tomorrow, a publication from DataRobot, today released its “AI and the Power of Perception” report. The report explores the current perceptions of AI among both consumers and businesses, the drivers of those perceptions, and the factors that might cause them to shift.
Based on a survey of over 5,000 consumers and business decision-makers across the globe, the research findings reveal that although respondents perceive AI to have a positive impact on business (72%), there is still a disconnect on the perception of AI between businesses and consumer respondents.
AI is an essential technology to accelerate business growth and drive operational efficiency. Over the next three years, respondents across industries indicated that AI’s impact is expected to continue in product and service development, customer experience, and decision-making. In fact, respondents in financial services believe AI is already having the biggest impact in the following areas:
- Increased business agility (70%)
- Improved customer experience (71%)
- Increased customer personalization (65%)
- Improved operational cost reduction (69%)
- Accelerated innovation across the organization (67%)
While organizations are already experiencing the successes of AI, the research found that most consumers (53%) are neutral, skeptical or negative about AI. The concerns from consumers include the perceived potential of AI to lead to job losses (52%), closely followed by its potential to be used for crime (49%), and the unauthorized use of personal data (49%). While there is some skepticism, a majority of consumer respondents (50%) do believe AI is having a positive impact on society.
“While the growth trajectory of AI is unmatched, healthy skepticism still exists when it comes to consumer trust around AI. Businesses must address this reality in order to fully realize transformative outcomes with data-driven technology,” said Michael Schmidt, Chief Technology Officer at DataRobot. “The journey to AI success is through better tools, increased investment in training and industry standards, and increased transparency around AI’s current and potential uses. These are factors that the industry can get to work on right away, and be ready to move first on the new opportunities unlocked by improved consumer perceptions in the future.”
The survey was conducted by Coleman Parkes in April and May 2022 and targeted 1250 senior AI/ML decision makers in organizations across key sectors in USA, EMEA, and APAC. Additionally, 5000 consumer interviews were conducted in the same geographical regions targeting a representative demographic sample of the population.
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About More Intelligent Tomorrow
Artificial Intelligence is the most transformative technology the world may ever see. More Intelligent Tomorrow is a wide ranging exploration of the potential impact of AI on the world around us, as envisioned by the future heroes of the Human and Machine Intelligence revolution. www.moreintelligent.ai.