Author Javier Lombana

Banks regularly create campaigns to offer new products to their customers. According to market research, it’s easier to sell a product to an existing customer than to sell a product to a new, qualified prospect. In today's marketplace, banks provide a variety of deposit, lending, and investment products to individuals and businesses, but a good proportion of current customers might…

For close to a year now, the COVID-19 pandemic has shaken businesses to their core. Travel has plummeted; downtown office towers sit empty; retailers and restaurants are struggling. According to a headline in The Economist, “COVID-19 is up-ending capitalism.” [i] The banking industry is hardly immune to this disruption. Changes in customer patterns, novel areas of risk, and new workplace…