Author Darius Sabas
Customer-Facing Data Scientist at DataRobot
Darius Sabas is a Customer Facing Data Scientist at DataRobot with a strong background in data science, and management consulting. Darius started his data journey in Media Consulting where he was building Marketing Mix Models using classical techniques and with the advent of ML has always looked for opportunities to innovate. Over the past 11 years, he has worked on data science and business transformation projects in Pharma, Insurance, E-commerce, Media, Manufacturing, Banking, Telco among other industries. Throughout his career, he has built up data science teams in startups as well as provided thought leadership for multinational corporations. Today Darius is driving adoption of AI in companies that are struggling with data science productivity and democratization in the Nordic countries.
Posts by Darius Sabas
MMM stands for Marketing Mix Model and it is one of the oldest and most well-established techniques to measure the sales impact of marketing activity statistically. Learn more.